Adidas Unleashes Short Anime Celebrating Real Madrid’s 120-Year Legacy
By Mikelle Leow, 28 Sep 2022
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Video screenshot via Adidas Football
Adidas is taking a kick at animation in honor of the 120-year legacy of Spanish soccer club Real Madrid.
Dreamed up by Parisian creative agency MNSTR, the three-minute Odyssée Grandeza captures the enduring enthusiasm of fans through the style of Japanese anime, drawing parallels with the club’s own international resonance.
Barcelona-based BOL produced the film, while Argentina-based 2veinte directed and animated the short.
The story, featuring striker Karim Benzema, transports three teenagers to a mystical alternate-reality version of the historic Santiago Bernabéu stadium, where they have to battle it out with supernatural forces over a game of soccer. As their superpower, they’ve harnessed the communal spirit of Real Madrid fans.
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References to the club’s legends, achievements, and jerseys can be seen throughout the animation.
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“A journey of initiation, the film celebrates the mindset that drives the club that has led to so many victories,” says the press release.
[via Adidas Football]