F1 Car Is Showered With Kisses By Academy’s First Beauty Sponsor

By Mikelle Leow, 26 Feb 2024

Charlotte Tilbury is planting kisses all over the racetrack as it accelerates into the fast-paced world of Formula 1, making history as the first female-founded brand to join forces with the F1 Academy. In a double-first accomplishment, the cult-favorite label is also the inaugural beauty company to back the academy, pushing a shared goal of empowering female drivers into the competitive realm of motorsport.

For the 2024 racing season, Charlotte Tilbury has put her signature stamp on an F1 car, dubbed the Hot Lips Car, adorning it with a pattern of lips in the brand’s iconic night crimson and rose gold hues.

Image via Charlotte Tilbury

Taking the helm of the dressed-up vehicle is 18-year-old Lola Lovinfosse from France, who is gearing up for her second season with the F1 Academy. Racing for Rodin Motorsport, Lovinfosse’s vehicle and race suit will be decked out in the brand’s striking color scheme, embodying the mantra “Make Up Your Destiny!”—the brand’s rallying cry for ambition and self-belief.

Image via Charlotte Tilbury

The F1 Academy, an initiative by Formula 1, is designed to turbocharge the careers of young female drivers. Uplifting racers aged 16 to 25, the program aims to provide them with increased opportunities for track time, racing, testing, and overall support to help them advance to Formula 3 and eventually realize their Formula 1 dreams. As such, the partnership and commemorative car are marks of girl power, promoting diversity in a sport long dominated by men for the next generation.

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A post shared by Charlotte Tilbury, MBE (@charlottetilbury)

Image via Charlotte Tilbury

“I always say you can make-up your destiny—which is why we made it the empowering mantra of this partnership,” proclaims Tilbury. “It’s even emblazoned on our F1 Academy race car! Get ready to race towards your dreams, darlings, and make-up your destiny!”