Tate x Swatch Debut Vibrant Artsy Watches Splashed With Galleries’ Masterpieces
By Mikelle Leow, 22 Mar 2024
Image via Swatch
No need for a museum tour to admire art around the clock—Swatch has teamed up with the prestigious Tate galleries to bring masterpieces to your wrist as part of its 2024 Swatch Art Journey collection.
The Swatch x Tate Gallery Collection is a vibrant celebration of art through time comprising a series of watches inspired by iconic works and artists. This line aims to bring art to everyday life, allowing the masses to wear a piece of history on their wrists, from the dynamic brushstrokes of JMW Turner to the surreal visions of Joan Miró.
Image via Swatch
Images via Swatch
Turner’s Scarlet Sunset
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This charming addition captures the essence of the dramatic skies of JMW Turner, regarded as “the father of modern art.” It takes you from dawn till dusk with a color-changing calendar wheel, mirroring the painter’s mastery of light.
Chagall’s Blue Circus
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This lovely timepiece brings the whimsy of Marc Chagall’s circus scenes to your wrist. With its vibrant blue strap and playful dial, every glance at the time is an invitation to the circus of your dreams.
Miró’s Women and Bird in the Moonlight
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Bright colors and abstract shapes sprawl across the dial and strap in this slice of Joan Miró’s surreal world.
Léger’s Two Women Holding Flowers
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A celebration of Fernand Léger's modernist vision, this watch is for those who appreciate bold colors and clear lines. The watch is a canvas where color and form play the lead roles, turning every moment into an art exhibit on your wrist.
Matisse’s Snail
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This edition wraps Henri Matisse’s iconic cutouts around your wrist, immortalizing the snail’s spiral journey to create a whirlwind tour of the artist’s late-career genius.
Barns-Graham’s Orange and Red on Pink
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This piece channels the abstract energy of Wilhelmina Barns-Graham’s work into a design that’s as vibrant as it is thoughtful.
Bourgeois’s Spirals and Bourgeois’s Spirals Pay!
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Bourgeois’s Spirals and its SwatchPAY! counterpart offer a glimpse into Bourgeois’s mind, where spirals symbolize giving and growth. They invite you to spiral out, exploring positive energy and control.
It’s officially art o’ clock as the Swatch x Tate Gallery Collection is now available in Swatch stores worldwide and Tate gallery shops.
[via WWD and Secret London, images via Swatch]