Food Stylists Reveal Their Tricks, Little Do They Know They’re In A Heinz Shoot

Video screenshot via Heinz

Heinz has revealed the secret sauce(s) of food stylists, who resort to all sorts of tricks—mostly inedible—to make dishes look tantalizing in photos.

From dyeing out-of-season strawberries with nail polish, to mixing glue into mozzarella and faking grill marks, these professionals know just what to do to add color and texture to limp ingredients that have been sitting around for hours under studio lights. However, when asked if anything from these concoctions is authentic, they all reference Heinz Ketchup.

The stylists were, in fact, called in anonymously and weren’t told they’d be in Heinz’s latest advertisement, entitled Unfakeable.

“[The ketchup] is the one thing that doesn’t need fakery,” says one. “It has nice color, it has nice sheen,” comments another.

“There’s no faking ingredients,” Heinz concludes its spot. “There’s no faking taste. There’s no faking texture. There’s no faking thickness. There’s no faking quality. There’s no faking it.”

[via Muse by Clio and DesignRush, video and cover screenshot via Heinz]