Target Releases Sneakers That Grow With Feet—A Sizable Innovation For Footwear
Image via Target
The footwear industry clearly has room to grow. In steps shoe designer Dr D’Wayne Edwards with ÜNOS by Sz, a line of sneakers that expand, or shrink, with the wearer.
The concept behind the name is simple but clever: “U Need One Size.” By addressing one of the most common footwear challenges—outgrowing shoes—Edwards has created a solution designed to fit both kids and adults with expanding needs.
Image via Target
Available exclusively at Target, ÜNOS by Sz is built on a patented Z-shaped sole that allows the shoes to adjust in both length and width. This means kids, who often seem to outgrow shoes faster than they can break them in, get more wear out of each pair. Adults, whose feet might swell throughout the day or even during long flights, also benefit from a design that adapts as their feet naturally shift in size.
Image via Target
As it turns out, foot size changes are more common than most people realize. Feet can swell up to half a size by the end of the day due to gravity and blood flow, and the effects are even more noticeable during air travel when cabin pressure causes feet to retain fluid. Add to that natural aging, where ligaments lose elasticity and feet tend to flatten and lengthen, and the need for adaptable footwear becomes clear. ÜNOS by Sz addresses these challenges by offering shoes that accommodate these fluctuations—whether you’re heading to the gym, boarding a flight, or chasing kids around the park.
Image via Target
Dr Edwards, known for his work at Jordan Brand, saw an opportunity to revolutionize how we think about shoe sizing. His inspiration for ÜNOS by Sz came from both practicality and innovation: a way to reduce the need for excessive inventory while giving consumers a sneaker that fits across multiple sizes.
Image via Target
Image via Target
Made with breathable fabric, these sneakers keep feet cool and comfortable throughout the day. The lightweight material is also machine-washable, making them easy to maintain after each wear. The styles feature reinforced toes to withstand everyday wear and tear. And with an EVA sole, the sneakers provide both support and flexibility, giving wearers a cushioned stride.
With 16 styles available on Target, and prices starting at US$34.99 for kids and US$49.99 for adults, these unisex, shape-shifting sneakers are not only functional but also affordable, considering their adaptability.
Image via Target
[via Core77 and Footwear News, images via Target]
