Pinterest Dusts Off Cobwebs On 2024 Halloween Trends In Decor, Food, Costumes

Illustration 334427635 © J2 | Dreamstime.com

This Halloween season, Pinterest’s 2024 Halloween Trend Report has unearthed some spooky surprises. Pop culture, nostalgia, and sports are all driving what people are looking to dress up as this year, while creative food trends and bold makeup choices are also stealing the show.

Whether you’re planning a night out, decorating your home, or whipping up some eerie treats, here are the biggest Halloween trends you should know about.

Vintage Halloween decor is creeping back

It seems like Zoomers and Millennials are feeling nostalgic this spooky season, with a huge surge in searches for vintage Halloween decor. Decorations from the 70s and 90s are making a big comeback, giving Halloween setups a throwback vibe.

Image generated on AI

If you’re feeling the pull of yesteryear, here are some trends that will take you back: Hippie Halloween decor, disco Halloween decor, 90s Halloween decorations, boho Halloween, vintage Halloween, 70’s Halloween.

Halloween food gets spookier and sweeter

Ghostly goodies and fun, festive foods are on the rise for Halloween parties this year. People are turning classic dishes into themed treats that will add a deliciously eerie touch to any gathering. The preference even extends to Halloween-themed breakfasts, showing that the spooky vibes can start early in the day.

Photo 254638237 © Jenifoto406 | Dreamstime.com

Popular ideas this year: Ghost pizza, Halloween popcorn bar, pumpkin s’mores cookies, pumpkin fluff, ghost brownies, eyeball cookies, Halloween breakfast.

Gothic Glam is having its moment

Gothic makeup is always in style during Halloween, but this year it’s getting a special spotlight. From soft vampire looks to full-on zombie makeup, the dark and dramatic are taking over the night. And it’s not all femme fatale—goth makeup for men is also trending big this year.

Photo 162121298 © Sergey Sukhorukov | Dreamstime.com

Popular ideas this year: Scary makeup looks, soft vampire makeup, romantic gothic makeup, goth guy makeup, zombie makeup ideas, The Crow makeup, clown makeup looks, Sakuna makeup.

Beastly Beauty makeup trends get wild

Animal-inspired makeup is set to crawl in this Halloween, with searches for beastly and whimsical designs surging. From cheetah spots to fox faces, this trend offers a range of playful yet fierce looks, perfect for those wanting to unleash their inner wild side.

Image generated on AI

Popular ideas this year: Cheetah print makeup, leopard print makeup, Cheshire Cat makeup, fox makeup look, deer makeup, bunny makeup look, siren makeup, zebra Halloween costume, 3D Halloween nails.

Main character costumes are the new center stage

This Halloween, it’s all about being front and center as your favorite lead character. Nostalgic film and television show costumes are back in full force, with big hits like Wicked, Dune, and Love Island dominating the scene. Fans are ready to embody their favorite main characters, whether from cult classics or current hits.

carrie bradshaw outfits in ‘sex and the city’ (1998-2004) ✩࿐ pic.twitter.com/A1fmPLS2Ad

— ❦ (@saintdoII) September 10, 2022

Popular ideas this year: Wicked Halloween costume, Elle Woods bunny costume, Carrie Bradshaw costume, House of the Dragon costume, Dune costume, Cleo Denile costume, Clawdeen wolf costume, Bratz Halloween costume ideas, Love Island Halloween costume, Mean Girls Santa costume.

Couple and bestie costumes that are hitting hard

Whether you’re pairing up with your significant other or coordinating with your best friend, iconic duos are always taking over Halloween. Classic pairings from movies, TV, and pop culture—like Shark Boy and Lava Girl or Joker and Harley Quinn—are making a splash, letting you and your partner-in-crime steal the spotlight together.

@daniellemetzz

the process 👻🃏🤍 #thejoker #joker #jokercouple #halloween #halloweencostume

♬ Gangsta (Harley Quinn & Joker Flashback Version) - Kehlani

Popular ideas this year: Shark Boy and Lava Girl costumes couple, Joker and Harley Quinn costume couple, Charlie’s Angels costume, Spice Girls costume, Serena and Blair costume, Blink 182 costume,  Glinda and Elphaba costume, Queens of Hearts and Alice costumes, Beetlejuice costume family, Cheetah Girls costume.

Spooky sports costumes take the field

@reagan_mcgary

Forza Ferrari! #formula1 #f1 #ferrari #scuderiaferrari #carlossainz #55 #motorsport #tifosi #formulaone #halloween #costume

♬ OUT NOW Enzo Smooth Operator - Enzo is Burning

It’s not just witches and ghosts trending this Halloween—sports-themed costumes are rising, with more people looking to channel their favorite athletes or team mascots. From race car drivers to cheerleaders, this year’s Halloween lets you combine your love for sports with the season’s spooky fun.

Popular ideas this year: Sports costume ideas, Dallas Cowboys cheerleaders costumes, F1 driver costume, rhythmic gymnastics costumes, race car driver costume, figure skating costume, boxing costume.

“It Girl” costumes are taking over

Pop-culture icons are inspiring Halloween looks more than ever, with searches for “it girl” Halloween costumes skyrocketing. From Charli XCX’s edgy makeup to Olivia Rodrigo’s signature style, this trend is all about channeling the hottest stars.

@kenzie.fashion

halloween inspo🩵🎃@Sonya #halloween #costumeinspo #style #preppy #outfit#aesthetic #sabrinacarpenter #taste

♬ TASTE - Tom 🕯️🎀

Popular ideas this year: Charli XCX makeup, Kesha Halloween costume, Ariana Grande bunny costume, Jhene Aiko makeup, Sabrina Carpenter Halloween, Olivia Rodrigo Halloween costume, Priscilla Presley costume, Amy Winehouse Halloween costumes, SZA costume.

[via Domino, The Pioneer Woman, Real Simple, Pinterest, images via various sources]