Soccer Vids On YouTube Hijacked With Different ‘Ball’ For Men’s Health Awareness
By Mikelle Leow, 04 Apr 2024
Video screenshot via Testicular Cancer Society
The Testicular Cancer Society (TCS) isn’t afraid to kick things up a cheeky notch to raise awareness for a serious issue. Its recent campaign, Highlight Your Balls, tackles the often-taboo subject of testicular cancer with a topic men are passionate about: soccer.
Every hour, one guy is diagnosed with testicular cancer. Self-examination significantly increases the chance of early detection and successful treatment.
Created by advertising agency FP7 McCann Dubai, the initiative cleverly takes advantage of YouTube mid-rolls and inserts itself into popular soccer highlight videos—a platform known to garner millions of views online.
The commercials jump in—with close-up shots of actors—on the split-second before a free kick, a moment when defenders instinctively shield their groins. This familiar action becomes a humorous springboard for the campaign’s life-saving message.
Video screenshot via Testicular Cancer Society
Each interception transitions to a quick and informative explainer on testicular self-examination, complete with a link to a comprehensive tutorial, ensuring viewers are empowered with the knowledge to perform a life-altering check that only takes a few minutes each month.
[via Best Ads On TV and Little Black Book, Campaign Middle East, video and cover screenshot via Testicular Cancer Society]