Wanted Posters Of Child Groomers Illustrate Their Deception Behind Cute Avatars
By Mikelle Leow, 23 Apr 2024
Image courtesy of NORD DDB Stockholm
ChildX, a champion for children’s rights, has sounded the alarm on the hidden dangers lurking behind online gaming worlds. The child advocacy organization is calling upon developers to step up their game to protect young players from groomers, who appear to have taken on a different face.
Online video games have become playgrounds for perpetrators, considering how nine out of 10 kids aged eight to 19 play them. Unfortunately, one in four students has encountered an adult with sexual intentions before they even hit 15, according to statistics provided by the nonprofit.
These days, these predators don’t wear trenchcoats. They have shape-shifted, hiding behind cutesy avatars, as depicted in a stirring campaign by advertising agency NORD DDB Stockholm for the charity. They sweet-talk, bribe, and cajole, coaxing kids to share inappropriate photos and videos under the guises of doe-eyed characters. Wanted posters feature some of these unassuming faces, depicting unicorns and dragons.
In a poignant film, a child victim recounts her ordeal to investigators. At the end, viewers are shown the police sketches—portraying not seedy humans, but sweet-looking characters.
“Parents are powerless, and children are left defenseless,” explains Ida Östensson, secretary-general of ChildX. “Gaming companies must do more to protect children on their platforms, and we have seen that voluntary measures are not enough—legislation is
required.”
ChildX has some suggestions to help parents and guardians navigate the complexities of online games.
Firstly, it’s important to engage in regular conversations. Just as you inquire about your child’s day at school, make it a habit to discuss their online activities. Checking in regularly about their digital experiences can foster an open environment where they feel comfortable discussing any issues that arise. Questions like, “Have you or a friend ever encountered strange adults online?” can prompt important discussions about their rights and responsibilities on the internet.
Caregivers should also assist with setting up online profiles, especially for younger children. Choose a profile picture and username that doesn’t disclose personal information such as their real name or location. You might opt for an image of their favorite cartoon character or a generic avatar. Also, help the little ones create strong, secure passwords.
Parents might wish to take the time to download and personally test the games and apps their child uses. This will help you understand the nature of interactions within the game, such as comment fields or chat functions, and recognize any features that could potentially expose your child to harmful individuals.
It’s also key to discuss the reality that some online users might send inappropriate content, such as nude images. Make sure your child knows these actions are illegal and that they can come to you or even report such incidents to the authorities.
Finally, although starting a conversation about grooming can be uncomfortable, it’s essential. Ask your child about their interactions online, including the frequency of interactions with strangers and if they’ve ever felt uncomfortable. Explain that some individuals online might not have good intentions, often masquerading as peers to exploit a child’s curiosity or trust.
[via NORD DDB Stockholm, cover image courtesy]